Digital Marketing 101 – A Beginner’s Guide to Online Success PRE-SALE 25%OFF

Are you new to digital marketing and unsure where to start? Digital Marketing 101 is the ultimate beginner-friendly course designed to help you understand the foundations of online marketing. Learn SEO, social media marketing, email marketing, paid ads, and content marketing—all in one easy-to-follow program. Whether you’re launching your first business, looking to attract more customers, or want to start a career in digital marketing, this course will give you the tools and confidence to grow online. No prior experience needed—just bring your ambition!

Target Audience: New entrepreneurs, small business owners, aspiring digital marketers, and content creators.

Module Breakdown:

Module 1: Introduction to Digital Marketing

• What is digital marketing?
• Traditional marketing vs. digital marketing
• Key digital marketing channels
• Understanding the buyer’s journey

Module 2: Branding & Online Presence Setup

• Defining your brand identity
• Setting up a website (Domain, Hosting, WordPress vs. Shopify)
• Basics of user experience (UX) and website optimization
• Introduction to Google Analytics & tracking website performance

Module 3: Social Media Marketing Basics

• Choosing the right social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn)
• Creating engaging content for social media
• Understanding social media algorithms
• How to grow your following organically

Module 4: Content Marketing & Blogging

• The power of content marketing
• How to write high-quality blog posts
• SEO basics for blogging
• Creating viral content for different platforms

Module 5: Search Engine Optimization (SEO) Essentials

• What is SEO and why it matters?
• On-page vs. off-page SEO
• Keyword research 101
• Basic link-building strategies

Module 6: Email Marketing Fundamentals

• Why email marketing is crucial for business growth
• How to build an email list from scratch
• Writing high-converting emails
• Email automation & segmentation

Module 7: Introduction to Paid Advertising

• Facebook & Instagram Ads 101
• Google Ads Basics
• Understanding ad targeting & audience segmentation
• Setting a budget for ads

Module 8: Analytics & Measuring Success

• Understanding key marketing metrics
• How to track website and social media performance
• Introduction to A/B testing
• Optimizing campaigns for better results

Final Project & Certification

• Create a beginner-friendly marketing strategy
• Practical assignment: Set up a social media campaign or blog post
• Course completion certificate

• Course completion certificate

Bonus Add-Ons 

💡 Beginner Course Bonuses:

• Free templates: Social media content calendar, email marketing swipe files
• List of best free & paid digital marketing tools